RISE AND GRIND
Avon and Liverpool Ladies FC take home Partnership of the Year title.
Avon and Liverpool Ladies FC take home Partnership of the Year title at this year’s Football Business Awards. Avon UK and Liverpool Ladies FC (LLFC) cemented their ground-breaking partnership at this year’s Football Business Awards, where they were named Partnership of the Year at the prestigious industry event.  The landmark collaboration beat international and Premier League competition from the likes of FC Barcelona and Beko and Leicester City FC and Betstars to take home the coveted title. Judges at the Football Business Awards commented: “This is a great partnership, really getting into the heart of the club. An innovative approach to the development of women’s football. Groundbreaking. A clear winner in this category.” In April, Avon announced a landmark moment for women’s football, when it became the first female focused brand in history to partner with a FA Women’s Super League club. Together, Avon and LLFC heralded a new dawn in women’s football, in a deal which saw Avon become the team’s first independent shirt sponsor to that of its male counterpart. Proving the partnership is more than just a shirt sponsor, last month Avon and LLFC launched ‘I Can Be’. The campaign aims to inspire girls and women to challenge gender stereotypes and achieve their ambitions.  Stephen Rendu, Director of Beauty and Advertising at Avon said: “We are overjoyed to have won the Partnership of the Year award, especially as we were up against some tough competition. Avon is committed to empowering women, and through our partnership with Liverpool Ladies FC, we want to help raise awareness of an important cause to both parties – giving women’s football the spotlight it deserves.” Billy Hogan, Managing Director and Chief Commercial Officer, Liverpool Football Club, said: “We are absolutely delighted that Liverpool Ladies’ partnership with Avon has been recognized as a landmark deal which aims to inspire women and continues to break boundaries for women in sport.”
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Avon "Fiercely feminine" Who says women can’t be fierce and feminine? #FiercelyFeminine The women of Liverpool Ladies FC show that they don't have to choose between being pretty or powerful, fierce or feminine. This campaign from Avon comes after the brand began sponsoring the football club earlier this year and aims to show its support of women’s empowerment. Avon is using women's football to end gender discrimination One third of British women believe their gender has held them back. This is a figure Avon UK is hoping to change with its new campaign in partnership with Liverpool Ladies FC. In April, Avon became the first female brand to sponsor an FA Women’s Super League club and its latest deal with the club aims to banish gender stereotypes. The I Can Be campaign kicks off with Fiercely Feminine, a film featuring the LLFC players, which aims to disprove negative preconceptions of female sportswomen.  “Playing football professionally has always been my main aim,” said Gemma Bonner, Liverpool Ladies FC Captain. “Growing up, however, I did face barriers to helping me achieve this dream; the largest being the lack of opportunity for me to play as my high school didn’t have a female football team. “It’s been so interesting to work with Avon and discover our shared ambitions for excelling women. “Hopefully I can be a role model for the sport and help to empower young women and girls to get involved and achieve their ambitions”. To support the campaign, Avon commissioned a report that found women are four times more likely than men to say that they have been held back in their career because of their gender. The report discovered that young women are more likely to be susceptible to this mindset, as almost half of 18-24 year olds felt the social pressures as opposed to 35% of 25-34 year olds. Avon UK’s Director of Beauty and Advertising, Stephen Rendu, said: “As a father of girls it’s alarming to see that so many young women still face gender stereotyping and are being held back from realising their potential. “The Liverpool Ladies FC players are great examples of how perseverance and determination can eventually win out – but it shouldn’t have to be that hard. “They are now role models for the next generation and will hopefully pave the way for more young girls that want to follow their dreams.” Fiercely FeminineIn 2017, Avon became the first brand to sponsor a FA Women’s football club. It was a landmark moment and a huge step forward in women's sports. But people challenged the partnership, based on their belief that female athletes don’t wear makeup. In response, we created a campaign that challenged that stereotype, empowering us all to be unapologetic and #fiercelyfeminine.  Liverpool Ladies Announce Avon Shirt Sponsor Deal Avon Products Inc who was formed in 1886 are one of the leading women’s beauty and cosmetics companies and will have their name on the front of the Liverpool Ladies football shirts for the next three years.  Avon's shirt sponsorship with Liverpool FC women's team represents an evolution in female sports marketing. Avon has become the first female-focused brand to sponsor a women’s professional football club after agreeing a shirt sponsorship deal with Liverpool FC's ladies' team. The three-year partnership sees the cosmetic and beauty brand replace Standard Chartered as the Liverpool Ladies Football Club (LLFC) front of kit sponsor and marks the first time that the ladies' squad have had their own shirt deal independent of the men’s team. The team will wear the new Avon sponsored kits for the first time when their Women’s Super League Spring Series campaign kicks-off against Yeovil Town Ladies on 23 April.  “Avon is an iconic women’s brand with a rich history and shares the same core values as Liverpool Ladies Football Club,” said the club’s managing director and chief commercial officer Billy Hogan. Andrea Slater, general manager of Avon UK, said the brand’s purpose of trying to “inspire and create a world with more empowered women” would be reflected in its partnership with the Liverpool women’s team. “This sponsorship aims to inspire women all over the world to drive real change in women’s football – breaking down social barriers, challenging stereotypes, and empowering young girls and women to play the sport that they love,” said Slater. “This sponsorship is another stride forward in our support for women and one that we’re approaching with wholehearted commitment as we embark on this new and exciting venture together. The teams and professionals we have spoken to on this journey are truly inspirational women, working together to achieve their goals, and we are very excited to be sponsoring Liverpool Ladies Football Club and supporting the women through all of their future successes.”  Avon’s decision to partner exclusively with the women’s team represents a much-needed change within the relatively untapped realm of women’s sports sponsorships. Applying a catch-all template to shirt deals where the male and female teams share the same sponsor is a missed opportunity for brands looking to inspire and engage with female audiences.
SSE appear to have recognized this opportunity having invested in becoming the title sponsor of the women's FA cup, a move which its head of sponsorship, Colin Banks, said was intended to apply the company's diversity and equality drive to its sports sponsorship portfolio. The Spring Series is a one-off transitional football tournament intended to facilitate the league’s switch from a summer to winter calendar for the 2017/18 season. The Liverpool women’s team and Avon will likely see greater audience numbers for the tournament after the BBC picked up the broadcast rights. In addition to the BBC’s coverage, clubs are also being permitted to live-stream their games through their own digital platforms.  Avon paves the way for a new era in women's football. Avon is the first female-focused brand to sponsor an FA Women’s Super League club.In a landmark moment for women’s football, Avon Products Inc announced a groundbreaking sponsorship as the beauty giant becomes Principal Partner of the UK's Liverpool Ladies Football Club and the Club’s Official Ladies Beauty Partner. Together Avon and Liverpool Ladies FC, herald a new dawn in women’s football, as the partnership will see Avon become the teams’ first independent shirt sponsor to that of its male counterpart. Furthermore, for the first time in history, Avon will become the first female-focused brand to sponsor an FA Women’s Super League club. Andrea Slater, General Manager of Avon UK said: “Avon’s purpose is to inspire and create a world with more empowered women. This sponsorship aims to inspire women all over the world to drive real change in women’s football - breaking down social barriers, challenging stereotypes, and empowering young girls and women to play the sport that they love. On 19 April 2017, the club announced a landmark shirt sponsorship deal with beauty and cosmetics company Avon Products. This three-year agreement will see Avon become the first independent shirt sponsor for the club, replacing Standard Chartered from the men's side. As part of the agreement, Avon will also become Liverpool Ladies FC's principal partner and ladies' beauty partner. Liverpool FC wore the team shirt featuring the Avon logo for the first game of the WSL (Women’s Super League) Spring Series against Yeovil Town Ladies at Huish Park this past weekend. Liverpool FC—or, the Reds, as the team is known—won the game, 4–1. Avon is using women's football to end gender discriminationThe beauty brand's new I Can Be campaign will star Liverpool Ladies FC One third of British women believe their gender has held them back. This is a figure Avon UK is hoping to change with its new campaign in partnership with Liverpool Ladies FC. In April, Avon became the first female brand to sponsor an FA Women’s Super League club and its latest deal with the club aims to banish gender stereotypes. The I Can Be campaign kicks off with Fiercely Feminine, a film featuring the LLFC players, which aims to disprove negative preconceptions of female sportswomen. “Playing football professionally has always been my main aim,” said Gemma Bonner, Liverpool Ladies FC Captain. “Growing up, however, I did face barriers to helping me achieve this dream; the largest being the lack of opportunity for me to play as my high school didn’t have a female football team. “It’s been so interesting to work with Avon and discover our shared ambitions for excelling women. “Hopefully I can be a role model for the sport and help to empower young women and girls to get involved and achieve their ambitions”.  To support the campaign, Avon commissioned a report that found women are four times more likely than men to say that they have been held back in their career because of their gender. The report discovered that young women are more likely to be susceptible to this mindset, as almost half of 18–24-year-olds felt the social pressures as opposed to 35% of 25–34-year-olds. Avon UK’s Director of Beauty and Advertising, Stephen Rendu, said: “As a father of girls it’s alarming to see that so many young women still face gender stereotyping and are being held back from realizing their potential. “The Liverpool Ladies FC players are great examples of how perseverance and determination can eventually win out – but it shouldn’t have to be that hard. “They are now role models for the next generation and will hopefully pave the way for more young girls that want to follow their dreams.” Avon UK and Liverpool Ladies FC (LLFC) have launched "I Can Be" a campaign to inspire women and girls to challenge gender stereotypes and achieve their ambitions. Gemma Bonner, LLFC Captain, says: Playing football professionally has always been my main aim. Growing up, however, I did face barriers to helping me achieve this dream, the largest being the lack of opportunity for me to play, as my high school didn't have a female football team. It's been so interesting to work with Avon and discover our shared ambitions for excelling women. Hopefully I can be a role model for the sport and help to empower young women and girls to get involved and achieve their ambitions." Avon UK's Director of Beauty and Advertising, Stephen Rendu, adds: "At Avon we are committed to empowering women and helping them to achieve their ambitions from the boardroom to the boot room. We passionately believe that everyone can be what they want to be. The Liverpool Ladies FC players are great examples of how perseverance and determination can eventually win out, but it shouldn't have to be that hard. They are now role models for the next generation and will hopefully pave the way for more young girls that want to follow their dreams. Avon became the first female-focused brand to sponsor an FA women's Super League Club in April 2017 and is now looking to further their support of women particularly in sport with the launch of the new campaign. To mark its launch, Avon and LLFC have created a video to highlight how women can be all things and are encouraging people to share their own #ICanBe stories.
 I went on to join the United States Army as a Food Services Specialist (92G Cook) and I am now an Army Veteran.
 
     GOOD MORNING!
 
 
   
   
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