avon partners with liverpool ladies fc

​Avon paves the way for a new era in women's football. ​Avon is the first female-focused brand to sponsor an FA Women’s Super League club.

​In a landmark moment for women’s football, Avon Products Inc announced a groundbreaking sponsorship as the beauty giant becomes Principal Partner of the UK's Liverpool Ladies Football Club and the Club’s Official Ladies Beauty Partner. Together Avon and Liverpool Ladies FC, herald a new dawn in women’s football, as the partnership will see Avon become the teams’ first independent shirt sponsor to that of its male counterpart. Furthermore, for the first time in history, Avon will become the first female-focused brand to sponsor an FA Women’s Super League club.

Andrea Slater, General Manager of Avon UK said: “Avon’s purpose is to inspire and create a world with more empowered women. This sponsorship aims to inspire women all over the world to drive real change in women’s football - breaking down social barriers, challenging stereotypes, and empowering young girls and women to play the sport that they love.

​On 19 April 2017, the club announced a landmark shirt sponsorship deal with beauty and cosmetics company Avon Products. This three-year agreement will see Avon become the first independent shirt sponsor for the club, replacing Standard Chartered from the men's side. As part of the agreement, Avon will also become Liverpool Ladies FC's principal partner and ladies' beauty partner.

Liverpool FC wore the team shirt featuring the Avon logo for the first game of the WSL (Women’s Super League) Spring Series against Yeovil Town Ladies at Huish Park this past weekend. Liverpool FC—or, the Reds, as the team is known—won the game, 4–1.