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SOCIAL MEDIA PLATFORMS FOR ENTREPRENEURS Top 5 Social Media Platforms for Young Entrepreneurs
 Social Media for EntrepreneursMaybe you already have personal social profiles. But social media for entrepreneurs is a whole other ballgame. You just need a few good strategies.
 Boost Your Brand Awareness By Using These Social Media Platforms That Brands Often Overlook
 Top Social Media Platforms Every Entrepreneur Needs To Invest In
A Breakdown of Every Major Social Media Platform for Business OwnersThis was originally a platform for sharing pictures, but it has evolved into nearly the top social media platform. The majority of users on Instagram are between 16 and 24, and the users' attention spans are extremely low. The first type of content that you should be publishing on Instagram are very high-quality pictures from photo shoots, family photos, team photos, etc. The second type of content that you should be posting on Instagram is video content. Now there are a lot of things to consider when filming, editing and planning an Instagram video. You have to make sure that the video starts with a hook that will make the viewer enticed to keep watching after 3 seconds of listening. The video has to be up to date with Instagram's formats. Currently, the formats are if the video is under a minute in length then the video format ideally should be 4:5 format with a 1:1 format thumbnail at the first frame of the video. This formatting will allow the video to look perfect on your Instagram profile and takes up the full screen when people are scrolling through their main feed. If the video is over a minute in length, it can be posted on IGTV which comes with many different formatting challenges. Ideally, this piece of content should be in 9:16 format with the first 20 seconds of the video in a 4:5 frame and finally with a 1:1 format thumbnail. This will allow the video to look perfect on your Instagram profile, main feed and IGTV channel. TikTokThis platform has become an absolute beast over the past couple of years and the content output from content creators has been exponentially increasing. The number one way to get viewers and followers on this platform is by posting consistent content along with TikTok's trends that can be found on the Tik Tok trending page. Now, most people think that this content involves childish stuff that will devalue their brand but quite simply those are ones that are not willing to think outside of the box for their content. Personal and business brands should be finding unique ways to give value in their industry that coincide with the Tik Tok trend, and give real value about world events, money and wealth in a TikTok-friendly format. LinkedIn began as just a place to have an online resume, but it has evolved into a platform as big and similar to Facebook. LinkedIn is a major place that every business professional should be with a profile and should be posting content as much as possible! The type of content that should be posting is written and video content of short lessons learned, updates to your job/profession, mentor advice, knowledge of upgrading your life and anything brings a connection to you and your business. YouTubeThis platform has become the biggest social media platform since it's beginning in 2005 and since it's owned by Google now it will most likely be around the longest. It's the platform that has completely taken over TV. And with Google behind it, video is becoming the most powerful search engine result. This is why the most important aspect of YouTube videos is SEO (Search Engine Optimization.) There is so much content that is published on YouTube daily that it's much more than good quality content that will get you views and subscribers. In fact, it has become customary that the content posted on YouTube is always of the highest caliber. The important aspect of creating a YouTube video is to reverse engineer your content from filming to publishing. You should be creating every video with the YouTube title at the top of your mind. The YouTube title should be very strategic and targeting search-friendly titles that will gain a lot of search traffic over the long term. The title of the video should be about major problems in your industry that people are constantly searching for. When creating the video, you will always need to have someone edit your videos to ensure the highest quality possible, with simple things like a branded intro and outro. The video needs to have a hook, like other social media platforms. The hook for YouTube videos involves the thumbnail, the first 15 seconds of your video, and your title. These three components of the hook will single-handedly determine the performance of your YouTube video. Twitter is like a massive unfiltered news outlet. A lot of very political influencers are heavily on Twitter because it's an easy way to publish updates and give their thoughts on situations with a simple Tweet. Analyzing one business that does very unique Twitter marketing to bring in business is @wendys. In every Tweet and reply, they are very cheeky, funny and straightforward, which is exactly what the Twitter audience is looking for. 
TikTokPreviously known as Musical.ly, TikTok has become a huge hit with younger audiences. In fact, according to research firm Sensor Tower, TikTok was the fourth-most downloaded app for all of 2018. TikTok is all about short-form videos that play on a loop, similar to the now-defunct Vine. Users can easily create and share video content, but what sets TikTok apart from other video-creation platforms is the simplicity of adding musical overlays, fun effects, AR filters and more. Why You Should Consider Using It: TikTok has gotten a bit of a bad rep as being a silly lip-syncing platform for kids, but if your target audience is between the ages of 16-24, it's a great place to promote your business and especially effective for fashion and e-commerce who want to work with influencers. LassoLasso, which was quietly released in late 2018, is basically Facebook's version of TikTok; users can create and share short videos with fun filters and effects. They can also log in with their Facebook or Instagram accounts and cross-post their videos to their Facebook Stories. A feature that allows for adding Lasso videos to Instagram Stories is said to come in the future. Why You Should Consider Using It: While Lasso isn't as popular as TikTok now, it could rival its top competitor soon, so if your target audience is using TikTok, Lasso is a platform you'll want to keep an eye on. VeroVero is an Instagram alternative that boasts about having no ads, no data mining and no algorithms. Users on Vero can share content such as photos, music, TV shows, movies, books, links and more. Plus, users can decide who can see each post by choosing between four categories: close friends, friends, acquaintances or followers. Although there's no ads on Vero, brands can still work with influencers on the platform and pay to add a "Buy Now" button to their posts. SteemitSteemit is a blockchain-based blogging and social media site that rewards users with the cryptocurrency STEEM for creating and curating content. So, when a user creates content that gets upvoted, they're paid, and when users upvote the content of others, they get paid too. Then, users can take their digital STEEM tokens and exchange them for real money. You may think this Reddit alternative is all about cryptocurrency and technology topics, but it's not. Users can create content on a wide range of subjects, such as travel, photography, music and sports. Why You Should Consider Using It: While Steemit has a relatively small user-base so far, smart marketers can use the platform as an additional channel to share their content and grow their audience, all while getting paid for it at the same time. CaffeineCaffeine is a social broadcasting platform similar to Twitch that was created by a team of ex-Apple designers and mainly focuses on gaming, entertainment and the creative arts. You can create live broadcasts for friends and followers, and viewers are able to interact with you in real-time with comments and emoji reactions. Why You Should Consider Using It: According to Livestream, 80 percent of consumers would rather watch live video from a brand than read a blog, so live broadcasting on a platform like Caffeine could really generate a lot of attention and interaction. And it's not just for gamers. Your business could host live Q&As, a behind-the-scenes tour of your company, product demonstrations and more. Entrepreneur Social Network Sites for Engaged Business OwnersStartupNationThis large site has many sections and offers a wide array of resources for SMB owners. Their reservoir of articles runs deep, and they address topics ranging from how to launch your business to legal / insurance / compliance issues. There is a forum section where you can ask or respond to questions posted there, and if you are a site member, you can join groups and interact with other business owners. Founders NetworkFounders Network is a networking site for tech company founders and entrepreneurs. The site boasts a growing community of over 500 members. The social networking site prides itself on fostering professional and personal relationships among its members. As a member, you will be able to learn from your peers, and can pass on your knowledge to others. In fact, the site itself claims it's a place to get support, not sell products. Founders Network also hosts in-person events throughout California and New York City. VatorVator (short for innovator) was launched in 2007 and has a vibrant community, blog, and news feed. The large site posts business news in the VatorNews section, and also has an area devoted to interviews with entrepreneurs and investors. Registering allows you to create your own company profile and interact with other members. Vator has a cool section that is completely dedicated to videos of members' companies and products. Founders GridFounders Grid is a networking site that provides a weekly newsletter tailored to startup founders / owners. The newsletter includes resources, guides, and interviews with founders detailing their successful business strategies. As one subscriber wrote on their website: It’s the most relevant, interesting and diverse curation of startup focused articles that I receive The site claims a membership of 9,000+ startup owners, and also provides reviews of software and SaaS platforms, as well as other business guides. PartnerUpPartnerUp is a Google+ hosted community that is focused on SMB owners' needs. Claiming over 10,000 members, the site is organized into a user-friendly interface where you can navigate through different topics via a left-side menu. Members can post questions and comments, and there is a section of the site dedicated to business opportunities and other related inquires. Joining is simple, and you can invite others to the group as well. MeetupMeetup is a networking site devoted to fostering local, offline groups dedicated to bettering group members' lives and the community at large. Members can organize or join one of the 9,000+ groups already listed on the site. Meetup boasts an astounding 23+ million members in 180 countries. You can search for specific groups in over 30 categories, including Career & Business, in any city. In fact, listed right on the homepage is a New York Entrepreneurs & Startup Network group. No list of social media sites for entrepreneurs would be complete without mentioning LinkedIn: the world's largest professional network with 300 million members in over 200 countries and territories around the globe LinkedIn has been around since 2003 and allows business professionals to create personal and company pages. A true networking site, members can interact with other members on a personal level by writing recommendations, endorsements, and even sending InMails (LinkedIn's branded version of email). LinkedIn allows you to present a professional online image of yourself and your company, nicely supplementing any website(s) you already have. PeerPeer is an innovative social media app that takes advantage of video communications. The mobile app (currently only offered on the App Store, but coming soon to Google Play and Desktop) allows you to search member profiles on LinkedIn, view the profile on the app itself, and even video call the person through the simple click of a button within the app. Peer opens a new dimension in online social networking, allowing users to immediately speak with newly-discovered contacts over live video. UpspringUpspring was created to help companies engage with their online audience, and assist owners in growing their businesses. An Upspring membership allows you to create a business profile and connect with other professionals or businesses on the site. The Upspring suite also connects to other social media platforms (Facebook, Twitter, etc.) for true consolidation of a business' social media marketing efforts.
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