Avon’s ad is boss!Every once in a while, there comes an ad that hits the sweet spot. You know them, the first time you see the ad, you want to see it again and you cannot wait for it to air once more, or you go to YouTube to find it. I encountered one of those last week when I saw the new Avon “This is Boss Life” television ad. It instantly captivated me. For starters, it immediately got my attention because of the use of the melody of the classic 1970’s Gloria Gaynor hit song, “I will survive”, in its day and even now, an anthem for women to overcome domestic abuse. The Avon ad uses original lyrics written for the campaign, but the underlying theme is somewhat similar, the abuser in this case being the rat race: I used to file data I was zombified I spent all my sunny days under fluorescent lights But then I took back my life before it was all gone I grew strong And learned how to sell Avon And now I’m boss of my domain I’m a multi-tasking mother and I’m here to make it rain I should’ve done this years ago I should’ve broken free If I’d known for just one second I could be the boss of me Yeah I’m a boss Yeah I’m a boss Oh as long as I’ve got Avon and the newest shade of gloss I’ve got passion, can’t you see ‘Cause my future’s up to me Yeah, I’m a boss I’m a boss Hey hey Like with the women’s movement four decades ago, this catchy melody and apt lyric inspires one to take action and take control of one’s life. For anyone feeling to be free of “the office” and be their own boss, this ad certainly pushes the thought further. The other aspects that make this campaign magical for me is the visual touch. Like a modern-day music video, it is snappy as it tells the story of the office employee moving from her “zombified” life to an independent one. Awash of color, representing the many radiant products, the video features a supporting cast aiding in the narrative with stylized movements. At the end, you are left with a happy, get-up-and-go feeling. This ad works perfectly, not only because I enjoyed every moment, but at its conclusion, I had no trouble remembering the brand. You know there are ads we see for the first time that we love but when telling our friends about them, we remember the ad, but not the brand name. That’s not the case with Avon – This is Boss Life. It’s perfect. If you have not seen the ad as yet, have a look. I dare you to not tap your feet: Watch "This is Boss Life" video below!What does it mean to live the Avon Boss Life?According to what Google says, this is what living the #BossLife means. The television campaign encourages audiences to take a step beyond their typical 9-to-5 work life and say hello to a new kind of life where they are the boss. The campaign heroine is a passionate woman, stuck in a passionless job – until she discovers a brand-new life as an Avon Representative.
What does it mean to be an Avon rep?Being an Avon Representative means you're selling an iconic global brand while running your own local business. With Avon, you are in business for yourself but not by yourself. Avon's field management, as well as your fellow Representatives, provide mentoring, training and support every step of the way. TIPS FOR LIVING THE AVON BOSS LIFE
Become an Avon Beauty BossIt’s a Great Time To Join Avon!If you're looking to make some extra cash, you've landed at the right place. (Bonus points if you're a beauty and fashion lover!) Becoming an Avon Representative is a great way to make money and gives you the freedom to run your own business and do it your way. Oh, and did we mention you can sell Avon from the comfort of your home while rocking comfy PJs? Now is the perfect time to start your own business selling Avon, and below, you'll learn a few reasons why. Reason #1: Follow Your Passion
Reason #2: Join for Free
Reason #3: Sell from Home
Reason #4: Enjoy Additional Perks
Reason #5: Receive Endless Support
Reason #6: Sustain Your Family
Reason #7: Become Part of a Beautiful Community
AVON: OFFICIAL FACEBOOK PAGEThe official page of Avon USA. The company that for over a century has stood for beauty, innovation, optimism and, above all, for women. You can AVON in the palm of your hands with Avon's OFFICIAL Facebook Page as seen below!
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